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Ad-Rod on deck
2nd chance for Yankee bad boy
By HOLLY SANDERS WARE
Last Updated:
4:56 AM, November 6, 2009
Posted:
1:15 AM, November 6, 2009
Corporate sponsors haven’t beaten down his door before, but Alex Rodriguez may have a shot at turning his world championship ring into marketing gold.
His endorsement appeal was weak, thanks to a steroid scandal, pictures of him squiring around a stripper and resentment over his huge contract.
Now Madison Avenue is taking a fresh look at the much-maligned Yankees’ third baseman after he lowered his tabloid profile and raised his game in the World Series.
Marketing experts said the win is A-Rod’s best shot yet at moving beyond the baseball field.
“There’s enough splash for a company to come in now,” said David Schwab, managing director of Octagon’s celebrity division. “The question is, who is that and what is that?”

See the full article from “New York Post”

This entry was posted on November 6, 2009 at 4:12 pm and is filed under Tampa strip clubs.